Boutique stores are adorable little shops that feature specialty items. They are known for their appeal and décor, appealing to shoppers who often know exactly what they’re after.
Designing and highlighting a boutique store is as much fun as shopping there. With the addition of beautiful glass and mirrors, the shop becomes even more loveable.
Follow General Principles for Rapid Sales
No matter what you sell, you must understand your customer demographic in order to make a profit.
To increase sales, and engage in a successful business, follow these general principles.
- People will purchase things if the item will add value to their life.
- The value of the item increases as the need increases.
- A trustworthy salesperson is as important as the value of a high-cost item.
- Being genuine is more important than putting on a show to attract customers.
- Going the extra mile for your customers will turn them into loyal returning guests.
Choosing the Right Theme
Depending on your niche, your boutique store will need a theme that ties everything together.
The theme is a collective of colors, design styles, shapes, textures, and images.
When visiting other boutiques, you’ll notice how everything within the space is connected.
From the pictures and signs on the walls to the choice of color and shape on the furniture and displays.
- Boho/Chic: Incorporate light fabrics and airy styles. Pale pinks and browns add a splash to a white background. Materials such as sheer linens and textures like macramé add flare.
- Country Floral: Bright blues and greens add elegance to soft white focal points. Cotton and wood are the main materials. Textures include woven pieces, thick statement items, and plush.
- Western & Rustic: Give the store a sturdy style with leather and metallic accents. Cool greens and pale yellows provide relief from the heavy browns and blacks. Rough fabrics lend durability, but balance the appeal with gentle lace.
- Modern Simplistic: The latest style, minimalism has swept the world by storm. Embrace a simple theme with plenty of white space, clean lines, and solid and bold colors. Think royal purple, intense rose red, and midnight blue.
Think Vertically to Avoid Clutter
Boutique shops are known for their small floor space. Maximizing the area is one way to increase appeal.
Instead of packing items close together on the main floor, add shelving and displays to the walls.
Place light-capturing mirrors at regular intervals throughout the wall space to highlight vertical displays.
This not only draws attention upward and throughout the store, but also increases the illusion of grandeur.
Interior Design to Enhance Your Brand’s Image
The interior design of your boutique store isn’t only for the benefit of the consumer.
By adding certain elements, you can increase the influence of your brand and enhance its memorability.
For example, if your store sells boho-chic clothing and your brand names a specific flower, use that flower throughout your store.
Better yet, add the design to your displays and the clothing to help consumers associate your work with the image of your brand.
Designing Sales Space: Self Service System vs Assisted Sales Service
Your customers come to your store expecting a certain level of customer service.
It’s up to you to set the status quo as to how many services your store will offer.
With a self-service system, the customer is left to shop at their own pace, and without being guided by salespersons.
In this model, the customer often discovers the store on their own, and then chooses to purchase the product because they truly need or want it.
With assisted sales service, a sales team is employed in the store, and their goal is to guide the customer into a purchase.
When choosing the self-service system, the design space needs to be arranged in a way that will persuade the customer to browse the entire layout and view all the items.
This layout lets the customer take their time and truly see all the store has to offer.
With the assisted sales service layout, the store can be designed in a way that is aesthetically pleasing, without being overly persuasive.
The customer is then allowed to move freely without the attention being placed on guiding focal points.
Exhibition Sales Space
The exhibition sales space of your boutique store is often for specialty vendors.
This designated area is a highlighted display of goods that come from an outside creator.
If your store offers luxury handbags, for example, it would be wise to have an exhibition of shoes to complement the handbags.
These specialty—and often luxury—exhibition items, will always tie into your theme and add value to your shop.
Boutique Design for the Storefront
The storefront of a boutique shop is often the most eye-catching part of the place.
When customers are doing window-shopping and pass by an adorable and chic storefront, they almost can’t resist stepping inside.
Creating a welcoming and warm entrance is everything when it comes to boutique design.
It goes without saying that the windows should be top quality and bright. The allure of the inside of the shop will pull buyers in with little work on your behalf.
You only need crisp and clear windows that allow your brand to shine through.
In addition, adding flowers in your brand’s color, along with style choices that reflect the theme will add to the overall aesthetic of your storefront.
Illuminate your space with LED Lighted Mirror and pendant lights
Boutique stores benefit greatly from the added décor element of mirrors.
Not only do they cast light from the outer windows to dark corners and small spaces, but also they can suit your theme and style choices.
Increase these benefits by using LED lighted mirror and give your store an even more inviting presence.
These LED lighted mirrors work best when placed on a dark background. The lighting will add a glow to the room and increase the overall appearance of items you’re selling.
When your customers are trying on the new clothes or accessories, they’ll see themselves in the best lighting and reflection you can offer.
Create a Focal Point
A focal point helps draw attention to a specific place within your store. You can utilize lighting, mirrors, colors, and layouts to direct your customers toward certain displays and items.
This technique can persuade customers to walk to a specific sale item or help them find their favorite things much quicker.
Themed items also do well in focal points, creating a balance of décor elements for the entire brand.
Ease of Checkout
Your boutique shop now has the appeal to pull the customers in, the themed layout and focal points to satisfy the luxury appetite of the modern shopper, but the checkout is the final impression that new customers will always remember.
Leave them happy and excited to return with an appealing checkout area.
Continue your theme and brand design by incorporating your personal style at the checkout.
This space should feel inviting and warm, and it should pop with fashion accents that finalize the appeal of the overall store.